Aligarh: In a Campus Placement drive organized by the Training & Placement office (General) and Dept of Mass Communication, Aligarh Muslim University, Six students (Five from MA- Mass Communication and One from MA- ELT) have been selected by Zee Media Corporation Ltd as Trainee Journalist in the News Production Editorial roles.

The Selected candidates are: Zona Sheerani, Anshul Chauhan, Vipul Pal, Md. Zebranuddin, Shivani Thakur and Mohammad Aquib Nadeem, informed Mr. Saad Hameed, Training & Placement officer, AMU.

Dr. Pitabas Pradhan, Chairman, Dept of Mass Communication congratulated the selected students and wished them all the best for their professional career.

HA NOI  — The Asian Development Bank (ADB) signed a €20 million (around $ 21 million) loan with Hayat Kimya Vietnam Company Limited (Hayat Kimya) to support the ongoing construction of a manufacturing facility for baby diapers, wet wipes, and women’s hygiene pads in Viet Nam.

The project aims to expand consumer choices and improve the affordability of these products, which will also be exported to Malaysia and Thailand. An additional loan of €15 million was issued by Deutsche Investitions- und Entwicklungsgesellschaft mbH.

“Proper menstrual health management and childcare sanitation is crucial for women, and yet they not only lack access to hygiene products but also face stigma often linked to menstruation,” said ADB Director General for Private Sector Operations Department Suzanne Gaboury. “Our support will help Hayat Kimya to continue empowering women and improving their health and education, leaving them in a better position to share in the country’s rising prosperity.”

In Viet Nam, it is estimated that only 43% of women have access to sanitary pads while only 52% of mothers use diapers for their infants. At the same time, Viet Nam has one of the highest female labor force participation rates in the world. Even so, most working women still have primary responsibility for house, child, and elderly care duties.

ADB will also help Hayat Kimya to develop a gender-inclusive action plan which includes promoting gender equality in their branding and marketing, implementation of an awareness campaign about the benefits of hygiene products, and development of a gender-inclusive corporate framework including anti-sexual harassment policies and career development programs for female professionals. The company also aims to open an internship program for female graduates of science, technology, engineering, and mathematics.

This project has qualified for a 2x gender financing rating, a challenge launched at the G7 summit in 2018 to encourage gender lens investing among development finance institutions.

“We believe that everyone has the right to access quality sanitation products and we work for this vision. Especially in a region like Southeast Asia and particularly in Viet Nam, where women are extremely active in both home and business life. It inspires us to know that we add comfort to their lives,” said Hayat Vice-President of Finance Hüseyin Okur.

Hayat Kimya is a wholly owned subsidiary of Hayat Kimya Sanayi, the world’s fourth-largest branded baby diaper manufacturer, and was established over 50 years ago in Türkiye. The company owns 16 brands across multiple consumer product categories. It operates 21 manufacturing facilities, has 9,000 employees globally, and is among Türkiye’s top 50 industrial entities.

ADB is committed to achieving a prosperous, inclusive, resilient, and sustainable Asia and the Pacific, while sustaining its efforts to eradicate extreme poverty. Established in 1966, it is owned by 68 members—49 from the region.

Electronics and IT Minister Ashwini Vaishnaw has said that ten million additional jobs can be created in the electronics and BPO sector in the coming two years. He said that the start-up sector is making great strides in the country. The Minister said this while inaugurating the national level Start-up Initiative organized by the Software Technology Park of India and the Electronics and Computer Software Export Promotion Council in New Delhi. He elaborated that the electronics sector alone could create additional jobs between 2.5 to 3 million. He added that the BPO sector could make 8 million jobs available in the coming two years.

“The Bank has won Great Place to Work in India certification for two years consecutively and has moved up 21 notches in the second year to reach 26^th position. With a strong legacy of trust, we are actively pursuing our goal of being the most admired bank with technology as the back bone of business and life at Federal Bank.” Ajith Kumar K K, Chief Human Resources Officer of the Bank said. “Aspirants who believe themselves to be digital natives, will find us to be amongst the most exciting places to excel in life through an industry which is the life line of our economy – banking.,” he added.

More details on the notification are available on the ‘Careers’ page of the Bank’s website www.federalbank.co.in/career

Last date to apply for the post is 15.08.2022.

For further information, kindly contact –

Debashree Chatterjee

98332 75977

Mumbai :  In line with AirAsia India’s network expansion to Lucknow with daily direct flights connecting Bengaluru, Delhi, Mumbai, Kolkata and Goa, the airline announced a recruitment drive for Cabin Crew in Lucknow, Uttar Pradesh. Inviting applicants with a passion for delivering exceptional customer service, the airline has invited registrations on airasia.co.in/jointhecrew, through its social media handles.

The recruitment drive will take place at Taj Mahal, Lucknow on Sunday, 3rd July 2022. The recruitment drive is open to candidates with a Higher Secondary Certificate (HSC) or  Pre-University Course (PUC) certification (10+2) from a recognised board or university with a good command of written and spoken languages, English & Hindi, and holding a valid-Indian passport. Candidates are also required to meet the prescribed height and Body Mass Index (BMI) criteria.

Registration Date : 3rd July 2022, Sunday (registration closes at 9:00 am)

Final Round Date: 4th July, 2022

Venue: Taj Mahal Lucknow, Gomti Nagar Gomti Nagar, Lucknow, Uttar Pradesh 226010

Registration Link: airasia.co.in/jointhecrew

In 2022, the airline has conducted recruitment drives for Cabin Crew in Delhi, Bengaluru, Pune and Dehradun in line with its strategy of recruiting and grooming the best talent to ensure exemplary customer service. Selected candidates undergo medical and background checks to be eligible for AirAsia India’s comprehensive 100-day cabin crew training process which provides expertise in cabin safety and service delivery. The curated curriculum emphasises soft-skills and functional training, including –

• Grooming
• Customer Centricity and Communication
• Aviation Security
• Handling Dangerous Goods
• Voice and accent training
• Safety and emergency handling procedures
• Practical drills for door operation, evacuation slides, ditching and fire drill
• First Aid
• Service Delivery

The rigorous training grooms candidates to become professional crew members in a role and lifestyle that is inspirational and coveted across the world, with extensive travel and flying allowances for the crew and immediate family.

Training is conducted at the airline’s state-of-the-art Red Wings Training Centre in Bengaluru along with drill sessions in Delhi. At the end of the programme, individuals are officially awarded their wings in a graduation ceremony.

Becoming an AirAsia India cabin crew member extends beyond a service role – the airline has the highest safety rating of 7/7 with a zero incident report from airlineratings.com, and offers award-winning meals and service. The AirAsia India cabin crew department seeks confident individuals with a bright personality who are able to take on critical responsibilities like managing aircraft services, security, and safety procedures while being solution oriented and empathetic. As a guest-facing ambassador of AirAsia India, cabin crew are expected to uphold the values of the organisation and deliver exemplary service to guests.

Note: Please be advised that AirAsia (India) Private Limited will never charge any money for recruitment. For any recruitment related information, please check out AirAsia India on Twitter @AirAsiaIndia, Instagram @AirAsiaIndia, Facebook @AirAsiaIndia and LinkedIn @AirAsiaIndia.

New Delhi: The Union Cabinet, chaired by Prime Minister Shri Narendra Modi, has approved a proposal of the Ministry of Home Affairs to relax requisite minimum educational qualification from 10th class pass to 8th Class for the recruitment of 400 candidates as Constable (General Duty) in CRPF from 03 districts of South Chattisgarh namely Bijapur, Dantewada and Sukma.

Apart from issuing advertisement in local newspapers and adopting all means for wider publicity of this rally in these interior areas of these three districts, CRPF would subsequently impart formal education during the probation period to these newly recruited trainees.

400 tribal youths from interior areas of three districts namely Bijapur, Dantewada and Sukma of Chhattisgarh State will get employment opportunities. Appropriate relaxation in physical standards for recruitment will also be given by Ministry of Home Affairs.

CRPF is one of Central Armed Police Forces, basically meant for duties like maintenance of law and order, tackling Counter Insurgency and maintaining Internal Security. In the instant case, CRPF proposes to recruit 400 native tribal youths as Constables (General Duty), from the relatively backward areas of Chhattisgarh. They will be confirmed in service only after acquiring the prescribed minimum educational qualification of standard 10th pass, thus formal education will be given to these recruits and CRPF would extend all possible support like providing study material, books and coaching assistance during their probation period The probation period may be extended suitably, if required, to facilitate new recruits to acquire the prescribed education qualification. In order to facilitate them to take the 10th standard exam, these recruits will be registered with National Institute of Open Schools recognized by Central/State Govts.

CRPF during 2016-2017 had raised one Bastariya Battalion by recruiting Scheduled Tribe candidates from four districts namely, Bijapur, Dantewada, Narayanpur and Sukma of Chhattisgarh. However, it could not yield optimum results as native youths from interior areas could not compete in the recruitment process due to non- fulfilling of requisite educational qualification i.e. 10th pass.

Gurugram: RSPL group, one of the known FMCG conglomerates has launched a new brand Baker By Chance. The brand strives to provide bakery products to cater to the need of the evolving consumers. The USP of Baker By Chance is that it delivers Bakery products made out of fresh, and quality ingredients. Firmly abiding by the philosophy “Baking Quality with Passion” the bakery offers luxurious taste to satiate the carvings with their delectable goodness.

Baker By Chance core values revolve around consumer centricity and Integrity to deliver nothing less than the best to the valued consumers. The company firmly believes that planning and execution play a crucial role in developing the final product. Keeping in line with providing the best quality products, it offers quality-driven authentic family recipes that are unique in flavors and taste. The company has plans to make its presence felt more intensively by coming up with multiple retail outlets in Gurugram .

Speaking on the occasion, Mrs. Rajni Gyanchandani, Managing Director, said “We want to cater to the taste buds of customers with our services by adding value to their cravings with our rich and pure products. From ingredients to kitchen operations and guest services, Baker By Chance always ensures that everything is at its best. By maintaining a clean environment for both the consumers and team members, the bakery ensures that only the best authentic recipes are served to the consumers.

Currently being operational from Gurugram, the company takes orders via digital platforms (from the website, Google, and brand social handles) along with food delivery platforms such as Swiggy and Zomato.

We are currently living in the process of constant transformation. The digitization of companies and the daily use of new technologies have marked a before and after in many aspects of everyday life, such as consumer habits. We buy online, a commercial outlet to which many companies have adhered to increase their sales.

However, the showcase offered by the Internet is vast and varied, and therefore companies must work on their digital image to stand out among the offer. This is where the content creator comes in, a key figure to achieve this.

The content creator creates exciting and valuable articles for the user to improve the website’s position.

 Table of contents

• Working as a content creator
• Roles of a content creator
• What is your mission?
• Competences of the content creator
• Web positioning
• Creative writing
• Differences between content creation and copywriting
• Conclusion

 Working as a content creator

Many companies have been forced to accelerate their digitalization process with the pandemic. Businesses that only had a physical store have seen e-commerce as an alternative to cope with the severe economic crisis that befalls us caused by the current health emergency.

However, this digitalization process is not new. Many brands have been working on their digital side following the proliferation of information and users surfing the net. Therefore, the content creator is a professional profile currently in high demand and plays a vital role in capturing the attention of these users and, in marketing terms, reaching the target audience.

Functions of the content creator

Within the digital marketing strategy, the content creator is the professional in charge of promoting a brand and retaining the target audience. How is this achieved? By creating relevant content for users and positioning the brand in search engines.

What is their aim?

As we have been saying, its mission is to capture users’ attention and convert them into buyers, that is, to generate conversions. To do this, a strategy that represents the company’s interests must be defined. Mainly, define the profile of the target user, called target, and establish the keywords to position the brand, i.e., the search terms with which the company’s website will appear.

All these questions and answers coexist in the SEO (Search Engine Optimization) strategy, in other words, the positioning of the company on the Internet.

Competencies of the content creator

As we can see, this figure brings together different competencies. They must know how to write and capture the reader’s attention, but they also need digital knowledge, in this case, SEO.

Web positioning

SEO is a digital technique used to work on position web pages in Internet search engines. The keywords of interest for positioning are defined. It is long-term work. These words are worked on by creating content and optimizing the website’s pages, where the loading speed and user experience are factors to be taken into account.

However, the digital landscape is ever-changing and constantly evolving. So the content creator must keep abreast of developments in the industry, especially the updates that Google periodically makes to its search engine, i.e., its algorithms.

Creative writing

As mentioned at the beginning, the main objective of the content creator is to capture the attention of the target audience. In digital marketing terms, to attract traffic to the website. It is necessary to write exciting content for this audience since the intention is to get them to read the blog, keep them on the website, and convert their visit into a purchase.

In short, the user is looking for specific information on the Internet. Therefore, the mission of the content creator is to offer this helpful information. If this is achieved, Google will reward you by increasing your page authority and will move you up the rankings. You can see a good example of perfectly written content on a website here: https://www.paperhelp.org/.

The content creator must capture the user’s attention who is looking for information.

Differences between content creation and copywriting

Throughout this post, we have learned that the content creator is the digital copywriter dedicated to informing, engaging, and positioning a brand. However, in digital marketing, there is also the figure of copywriting.

The line that separates the content creator and the copywriter is unsubstantial. Both must capture the user’s attention through writing. However, unlike the digital copywriter, the copywriter must know how to capture, persuade and sell in a few words. For example, a copywriter is needed to write the ads’ text that appears on social networks or websites.

In short, this professional profile must be able to use the right words to capture leads. To get the user interested in the product and leave their data in the form for more information. In addition to mastering writing, the copywriter must know how to interpret data, such as ad clicks, measure its impact, manage budgets and calculate the return on investment. Their task is also to measure to know which keywords work.

Conclusion 

There is no doubt that we are currently living in the expansion of the digital era. Companies need professionals who know how to work in this scenario, in which there is more and more competition and it is more challenging to stand out. Moreover, given the current situation, small businesses have started to sell their products online and thus work on their digital identity. So there is a growing demand for professionals specializing in digital marketing, an excellent time to start your career in this sector.

Mumbai : Founded and led by CEO Akanksha Chaturvedi, Eduauraa aims to democratize the online education sector in India. Eduauraa has brought on Ranveer Singh as the brand ambassador in a bid to empower over 310 million students in India through their brand ethos “Ab Future Pe Sabka Haq”.

The platform offers high quality learning for classes 6^th-12^th along with preparation for national-level entrance tests like IIT-JEE, NEET, UPSC & Spoken English , starting at just Rs. 4,999 annually. Available in Hindi, English & Marathi medium.

 A strategic partnership with ZEE5 , part of India’s largest media conglomerate which revolutionises entertainment and education by enabling every household in India to get both in one place through the ZEE5 app or the Eduauraa app.

Using Technology & Innovation to revolutionise education in India:

Eduauraa is a world class Ed-tech platform that uses technology to make quality education available in every corner of India at an affordable price. The platform offers 3D animation based interactive video lectures, E- books & live classes. The platform is transforming teaching by using AI / ML to identify a student’s problem areas by recommending methods and optimize their learning path. Eduauraa will bring a disruption in the Indian Education landscape and enable the Prime Minister’s vision of digital India for 1.2 billion Indians.

The offerings have been designed to ensure that (i) Every Indian can exercise their constitutional right to education by availing quality education. (ii) Students get an easy to use, smooth experience as they gain knowledge through the app. (iii) Students get a personalized learning journey through auto suggestions and learning analytics. (iv) The platform creates a network that connects teachers and students for mentor led learning through a digital interface.

Akanksha Chaturvedi, Founder and CEO of Eduauraa said, “We hope that with our cutting-edge technology and high-quality affordable education we are able to give students studying across all boards in English, Hindi and Marathi medium an equal opportunity. Over the last year, we have highly upgraded the customer experience on our app and Learning Management System by adding enhanced layers of AI, ML and human interaction for personalization and progress tracking.”

Ranveer Singh, Brand Ambassador of Eduauraa stated, “Eduauraa strives to make world class education affordable and accessible using innovation and technology. The mission is to democratize education in India so that no student should be deprived of quality education because of the high costs of online learning. Thrilled to be part of this great initiative by my friend Akanksha Chaturvedi the young and dynamic founder of Eduauraa.”

Manish Kalra, Chief Business Officer, ZEE5 India said, “It is amazing to see the work that Eduauraa is doing in the EdTech space and we are thrilled to be a conduit in the academic journey of millions. The pandemic further propelled the growth of the EdTech industry, and it is a space that has been a great enabler to many. Through this campaign, we hope to highlight the many ways in which online learning can substantiate the conventional classroom-based education. Furthermore, similar to the model adopted at ZEE5 to democratize entertainment, Eduauraa is democratizing quality education and making it affordable and accessible for students across the country. With Ranveer as the face, we’re confident of this message reaching far and wide, growing our user-base even further.”

]]> 261644 https://indiaeducationdiary.in/microsoft-strengthens-support-for-startups-in-india-with-two-new-initiatives/ Wed, 20 Apr 2022 12:31:39 +0000 https://indiaeducationdiary.in/?p=260860 New Delhi : Committing to empower startups’ ambitions from idea to unicorn in the country, Microsoft India unveiled two new initiatives that will help entrepreneurs and their organizations innovate and grow. Curated for AI startups, Microsoft AI Innovate will be introducing its second cohort, and a hackathon for startups will provide resources and support to […]]]>

New Delhi : Committing to empower startups’ ambitions from idea to unicorn in the country, Microsoft India unveiled two new initiatives that will help entrepreneurs and their organizations innovate and grow. Curated for AI startups, Microsoft AI Innovate will be introducing its second cohort, and a hackathon for startups will provide resources and support to developers for creating digital solutions that empower business innovation, social entrepreneurship, and sustainability.

Microsoft AI Innovate Season Two: Aiming to nurture and scale startups in the country, Microsoft AI Innovate’s second season is inviting nominations from SaaS startups whose core applications or services are built using Artificial Intelligence (AI) technologies. Supported by SaaS Insider, the initiative is designed to help startups scale their operations, drive greater innovation, and build industry expertise. Across the 10 weeks of the program, startups get to partner closely with Microsoft’s engineering and product teams to build their core AI models. In addition, there are opportunities to work on relevant scenarios with Microsoft’s industry, research and engineering experts and receive mentorship, along with future-proofing entire teams by getting skilled on technologies like Artificial Intelligence and Machine Learning.

Selected startups receive OpenAI preview and credits, access to industry and technology deep-dive sessions and AI masterclasses by experts, mentoring by startup founders and renowned industry leaders, skilling and certification opportunities, among other benefits. Catering to both technical and business audiences, the program brings together tech know-how, global GTM partnerships and engineering expertise. The debut cohorts of 16 startups from fintech, manufacturing and logistics sectors graduated last month after weeks of immersive engagement with leaders, industry experts and subject matter specialists (see appendix for graduated startup details).

Code Titans Hackathon: Presented in association with Techgig, the hackathon for startups invites teams to turn their ideas into prototypes that are built on Microsoft Azure. Designed to solve challenges around business innovation, social entrepreneurship and sustainability, the solutions can leverage the best-in-class tools, languages and open-source frameworks that offer flexibility, collaboration, and security of the trusted cloud platform.

Participating in the hackathon provides startups an opportunity to learn from Azure masterclasses and hands-on training sessions on key technologies like Serverless, Kubernetes, Data Fundamentals, Java & .NET, Github and Azure AI & ML, among others. The top 100 shortlisted startups will receive US$300 worth of Azure credits as part of the hackathon to build their prototype on Azure. The top three teams will win cash prizes while the top 25 startups are eligible to join the Microsoft for Startups Founders Hub program.

“The disruptive vision of startups is catalyzing our country’s innovation engine and we are excited to partner with every startup on this journey. With deepened focus on core AI startups in the second season of Microsoft AI Innovate, we are bringing the best of Microsoft’s AI capabilities in creating the magic with the power of data and AI. The hackathon provides an opportunity for some of the most innovative ideas to come to life on the trusted platform of Microsoft Azure. We are hopeful that both initiatives will help startups build securely and scale faster through the Microsoft ecosystem,” said Sangeeta Bavi, Director, Startup Ecosystem, Microsoft India.

Microsoft for Startups Founders Hub is a new digital and truly inclusive platform for startup founders, offering over US$300,000 worth of benefits and credits, giving startups free access to the technology, tools, and resources they need to build and run their business. Beyond access to technology, the platform empowers entrepreneurs to innovate and grow by connecting them with mentors who will provide them with industry, business, and technical support to guide them through their next business milestones.

Microsoft is also partnering with companies like OpenAI, a global leader in AI research and deployment, that develops AI systems such as GPT-3 and Codex to provide startups with exclusive benefits and discounts. Startups also have access to Microsoft Learn for tailored startup-centric training and a variety of startup and unicorn programs to help them build connections with customers or industry veterans and accelerate their growth.