A movement created in Brazil seeks to combat ageism, age-based discrimination, and promote more respect for the elderly. With the advancement of science and the increase in longevity, the Elderly Citizen fights for a healthier and more respectful aging process.

Professor Yeda Duarte, from the Faculty of Public Health (FSP) at USP and coordinator of the Health, Well-being and Aging Study (Sabe) in the Municipality of São Paulo, tells Jornal da USP no Ar 1st Edition that this is a growing movement and active for a few years.

Its performance gained more visibility in the midst of discussions on the inclusion of old age as a disease in the ICD 11 (International Classification of Diseases) of the World Health Organization (WHO). “We started a movement to remove the old age code from ICD 11”, says the professor. The mobilization had an effect and the WHO gave up classifying old age as a disease.

life stage
Yeda explains that this classification would mean that anyone over 60 in Brazil has a health problem simply because of age. “That’s not true”, she says, “old age is a phase of life”. The topic also gained prominence after the United Nations (UN) declared the Decade of Healthy Aging in the Americas (2021-2030) .

The teacher recalls that ageism is a prejudice formed from a mistaken view of what aging is. “That no longer applies today, people are aging better, active and working.”

The Citizen’s Old Age movement also seeks effective action, especially in this election year. “It is a non-partisan movement. It means working with all parties and candidates so that, in your government plan, everything that can be related to better conditions for old age in the country is included.”

In Brazil, the vote of people over 70 is optional, but Yeda encourages the participation of these voters. “People need to be aware of their importance in this movement”, she concludes.

Jammu: Advisor to Lieutenant Governor, Farooq Khan today released Kanwal Peshins Short film on Fire Services “Savdhaan, Be Careful” here.

Speaking on the occasion, Advisor Khan said that this short film will be an eye opener for many careless people and shall give a clear message to them on fire safety.

The Advisor in his speech appreciated the role of Fill-UP productions team for such a great effort and wished them good luck for future projects.

Speaking on the occasion, Aditya Tickoo, Producer FiII-UP productions gave a brief about the film and said that we have been able to conceive a film “Savdhaan, be careful” with the support of Kanwal Peshin who is working as officer in Fire and emergency services department. He added that the script and concept was prepared by him and he has many praiseworthy scripts and concepts to his name like Mata Alakhishwari, Navrch, Harratri, Nandsarkaar, Shastri ji and Visthapit Kab Tak.

Er. Kiran Wattal noted social worker and Convener Vishaw Kashmiri Samaj in his speech said that this film has been released to make people, school children, staff and general masses aware about Fire hazards and role of Fire services, as it has been assessed that human carelessness is the main cause behind fire incidents.

He also appreciated Advisor Khan for constant support and encouragement of KP youth and community.

The film has been conceived, edited and directed by Pradeep Pandita who is a noted film maker and social activist in Jammu and has many credits to his name.

“SAVDHAAN, BE CAREFUL” is a story of a nomad family residing in a temporary shed in a forest which catches fire accidently by the cigarette bud thrown by the owner carelessly and his family pays the price besides role of fire services has also been highlighted.

On the occasion, a “Kenzi khoss” (traditional Kashmiri) bronze cup was presented to the Advisor as a good will gesture.

New Delhi: The President of India, Shri Ram Nath Kovind inaugurated/laid the foundation stone for various developmental projects in Diu today (December 26, 2020). These includes inauguration of – first academic session of IIIT Vadodara-International Campus Diu; and Kamleshwar School, Ghoghla; laying of foundation stone for – construction of a school at Saudwadi; improvement of 1.3 kilometers heritage walk-way on Diu City Wall; conservation and facade restoration of heritage precincts (Zampa and market precinct); upgradation of fruits and vegetable market at Fort Road; and development of integrated municipal solid waste management system for entire urban and rural areas of Diu district.

Speaking on the occasion, the President praised the people and administration of Dadra and Nagar Haveli and Daman and Diu for their efforts in building and maintaining the civic amenities in this Union Territory. He noted that due to their efforts, this Union Territory has received about 40 awards and honours in the field of social development from various Ministries of the Government of India in the past 4 years.

The President commended the local administration for their efforts for conservation of natural heritage and environment. He noted that with the efforts of UT, Diu city has now become the first city in India, which is fulfilling 100 per cent of its energy requirement during the day with solar energy.

The President was happy to note that the campaign for ‘Atmanirbhar Bharat’ and ‘Vocal for Local’ is moving ahead rapidly in this UT. He said that the environment friendly food stalls established under these initiatives for the sale of local products will not only provide employment to the locals but also provide native taste to tourists.

The President said that this Union Territory has played a leading role in implementing the Swachh Bharat Abhiyan. It is a matter of pride that all the three districts of this Union Territory have been declared ‘Open Defecation Free’. He said that the local administration has set an example for entire country by taking the responsibility of picking up garbage from every household. Due to the vibrant participation of the people and the tireless efforts of the administration, Daman and Diu got the first place in the ‘Swachh Survekshan’ of 2019, he added.

The President also praised the Administrator, MPs and other public representatives, officials, entrepreneurs as well as the people of Dadra and Nagar Haveli and Daman and Diu for their efforts in initiatives such as providing drinking water to all households, giving benefit of Ujjwala Yojana to all women and ensuring enrollment of all children of school going age.

In the evening, the President will inaugurate the INS Khukhri Memorial.

In the final of the competition which is running its eighth edition, universities which have been selected to represent India are K.J. Somaiya College Of Engineering; SRM University, Chennai; RV College of Engineering; VIT University; Delhi Technological University; Sir M Visvesvaraya Institute of Technology; Lovely Professional University; Indian Institute of Technology – Banaras Hindu University; Birla Institute of Technology and Science (BITS); National Institute of Technology Raipur; SRM University Delhi – NCR; Pandit Deendayal Petroleum University.

Congratulating the selected teams, Mr. Nitin Prasad, Chairman – Shell India said, “Make the Future is Shell’s endeavour to find truly sustainable solutions that can resolve the industrial world’s dilemma of decarbonization. It is a humungous task, and at Shell, we believe it is the members of the young world who have an immense capability to usher in the change and chart the way towards a responsible and bright future.” “India’s participation in Shell-Eco marathon in the last few years has been commendable, and we are delighted to see an overwhelming response from student teams this year as well. I wish them all the very best for the next phase of the competition”, he said.

Shell is organising SEM for eight years on a trot in an effort to find the technological innovation of the future that can change the face of the world’s energy sector. Since last year, Shell has enhanced its scope of search for future tech innovation in clean energy and future transport alongside fuel efficiency and brought them under one umbrella – Make the Future Festival.

New Delhi: The 5th National Conference and School Excellence Awards was conducted by ‘Brainfeed’ in Pune. The conference was focused on the ideas of teaching parameters, learning, growth and the diverse roles in leadership. The conference was followed by the Brain Feed School Excellence Award for 2017-2018. 500 schools across India attended this event. Out of the 16 nominations, Birla Edutech schools bagged 7 awards.

Globe Tot’ers- A Birla Preschool, Mumbai, Nashik and Gopi Birla Memorial School, Mumbai emerged as winners in Best Preschool of Maharashtra and Best CBSE school of Maharashtra categories respectively. Ms. Preeti Ambekar on behalf of Globe Tot’ers- A Birla Preschool Mumbai; Nashik and Gopi Birla Memorial School, Mumbai was present to receive the award. Other Birla Edutech schools that bagged the awards were Shloka –A Birla Preschool, Pune for Best Preschool of Maharashtra category and Shloka –A Birla School, Vapi, Gujarat, Shloka –A Birla Preschool, Vapi, Gujarat, Shloka –A Birla Preschool- Daman, Gujarat in Best CBSE school of Gujarat category. Ms. Nikita Ramnani, Mr. Nasim, Mr. Vikram, Ms. Hazra and Ms. Niharika were present to collect these awards.

Brainfeed instituted the School Excellence Awards in 2014 and has been honoring schools in India with an intention to give a fillip to their accomplishments. The intention is to partake in the development of school education and foster a sense of camaraderie amongst the fraternity.

New Delhi: The Secretary, Ministry of Health and Family Welfare (MOHFW) and Secretary, Department of Health Research (DHR) and Director General, Indian Council of Medical Research (ICMR) launched the India Hypertension Management Initiative (IHMI). The IHMI aims to reduce disability and death related to cardiovascular disease (CVD), the leading cause of death in India, by improving the control of high blood pressure (hypertension), reducing salt consumption and eliminating artificial trans-fats, leading risk factors for CVD.
IHMI is a collaborative project between ICMR, MoHFW, State Governments, World Health Organization (WHO), and Resolve to Save Lives, an initiative of Vital Strategies. A launch event at the Ministry today was co- chaired by Ms Preeti Sudan (MOHFW Health Secretary), Dr. Soumya Swaminathan (Secretary, DHR and DG, ICMR) and speakers included Mr Manoj Jhalani (AS, MD, NHM), Dr BD Athani (Special DGHS), Mr Pawan Aggarwal ( CEO, FSSAI), Dr Henk Bekedam, WHO India Representative, Dr Alka Aggarwal Singh, Country Director for Vital Strategies, State Secretaries and higher state and ICMR officials also joined the event.
Around 200 million adults in India have high blood pressure, yet control rates for the condition remain low. Studies suggest that in rural areas in India, only one quarter of people with hypertension are aware of their condition, and only around 10 percent have their blood pressure controlled. In urban areas, around 40 percent of people with hypertension are aware of their condition, and only around 20 percent have their blood pressure controlled .This initiative aims to strengthen the cardiovascular disease component of the government’s National Program for Control of Cancer, Diabetes, Cardiovascular Diseases and Stroke (NPCDCS). It will focus on strengthening hypertension management and monitoring at the primary health care level, within the existing healthcare system, and is aligned with WHO’s Global HEARTS Initiative and national guidelines.
The ICMR, PHFI and IHME’s ‘India: Health of the Nation’s States’ report, published this month, reports that every state now suffers from a higher burden of Non Communicable Diseases (NCDs) and injuries than infectious diseases and finds that the risk factors for heart attack and stroke are increasingly prevalent in every state. “Hypertension is the single biggest risk factor for heart attacks and stroke in India, and often detected only after deadly complications have occurred,” said Dr Soumya Swaminathan, Secretary, DHR and Director-General, ICMR, Government of India. “This initiative will enable state governments – working alongside the other IHMI partners – to improve treatment of hypertension to achieve our shared goal of reducing preventable deaths from cardiovascular disease.”
The Government of India has adopted a national action plan for the prevention and control of NCDs with specific targets to be achieved by 2025, including a 25 percent reduction in overall mortality from CVD, a25 percent relative reduction in the prevalence of raised blood pressure and a 30 percent reduction in salt/sodium intake. “Approximately 5 crore additional people will need to have their blood pressure effectively treated if the Government is to meet its targets on hypertension and CVD mortality,” said Ms. Preeti Sudan, Health Secretary. “The IHMI, alongside other policy initiatives, will ensure a continuum of carefor patients identified by the recent NPCDCS’s population-based screening program, that aligns with the government’s commitment to universal care.”
Dr Henk Bekedam, WHO Representative, WHO India, added: “The Government’s work to reduce hypertension and mortality from CVD will accelerate progress towards meeting national goals and the targets for improving wellbeing and reducing preventable mortality. It would also help achieve the targets set out in the Sustainable Development Goals. WHO India will support state governments in effective implementation of this project through technical guidance and supervisory monitoring to ensure patients with hypertension are adequately treated and controlled.”
Speaking from New York, Dr. Tom Frieden, President and CEO of Resolve to Save Lives, an initiative housed at Vital Strategies, congratulated the Government, saying: “We are pleased that the Government of India – the country with the world’s second-greatest burden of hypertension after China – is one of the first to work with the Resolve to Save Lives initiative to accelerate its efforts to reduce deaths from heart disease and stroke. Over the coming years, we will support the Ministry of Health and Family Welfare and state governments in achieving their goals by strengthening existing programs, providing technical expertise, and catalyzing proven strategies that reduce heart disease and stroke.”
The IHMI is focused on five essential components of scalable treatment of hypertension. It will support the adoption of standardized simplified treatment plans for managing high blood pressure, ensure the regular and uninterrupted supply of quality-assured medications, task sharing so health workers who are accessible to patients can distribute medications already prescribed by the medical officer, and patient-centered services that reduce the barriers to treatment adherence. Data on hypertension will be improved through streamlined monitoring systems, and the lessons learned and practice-based evidence will inform further interventions to improve cardiovascular care.
IHMI will progressively roll out across districts the Government of India has selected for expansion of active screening and intensification of treatment activities for hypertension. Addressing today’s event, Dr. Alka Aggarwal Singh, Country Director for Vital Strategies said: “We are proud to work with these esteemed partners to improve the control of high blood pressure in India. In addition, Resolve to Save Lives will work with the Government to support reductions in the consumption of salt and the elimination of artificial trans-fats, both of which increase the risk of cardiovascular disease. Such comprehensive policy action will help to save millions of lives.”
Also present at today’s launch event was Dr. Muruganathan, Former President – Hypertension Society of India. The India State-level Disease Burden Initiative report “India: Health of the Nation’s States” is available at http://icmr.nic.in/publications/India_Health_of_the_Nation’s_States_Report_2017.pdf

Kolkata: Hindustan Unilever Limited (HUL’s) health soap brand Lifebuoy has announced a new initiative to empower young girls to make a difference in their own communities through a partnership with the World Association of Girl Guides and Girl Scouts (WAGGGS). Kajol, Lifebuoy’s Help A Child Reach 5 ambassador, introduced the young girl guides who will be handwashing heroes and spread the message of handwashing to over 4 million people, helping prevent illness.

The partnership aims to encourage girl guides and scouts to take a lead within their communities and make an impact through teaching the lifesaving habit of handwashing with soap. Each handwashing hero is trained on the importance of using soap while washing hands before eating and after using the toilet. They are also equipped with the necessary skills to share these learnings with other people they know. In this way, the practice of using soap at critical occasions is encouraged to spread across communities protecting people from illnesses and infections. Over 1,200 girl guides and scouts have been trained so far under this partnership.

During the event, Sanjiv Mehta, CEO and Managing Director, HUL along with Samir Singh, Executive Vice President, Global Skin Cleansing, Unilever and Lifebuoy’s Help A Child Reach 5 handwashing ambassador, Kajol Devgn came together to award these heroes for being the real agents of change for handwashing.

In India alone, diarrhoea and pneumonia killed more than 296,000 under-five children in 2015[i] . The simple act of handwashing with soap can prevent many of these deaths. Handwashing with soap is one of the most cost-effective ways to save a child’s life.

Sanjiv Mehta, Managing Director and CEO, HUL, said: “We believe that companies like HUL have a key role in helping the country achieve ‘Swachh Bharat Abhiyan’. More than 90% of households in India use HUL products. This gives us an opportunity and a responsibility to make a meaningful difference. We are convinced that we can achieve this, leveraging our expertise in behaviour change programmes in the areas of handwashing and sanitation and our experience in developing and delivering innovative partnership models.”

Samir Singh, Executive Vice President, Global Skin Cleansing, Unilever, said “I feel proud to see Lifebuoy’s handwashing movement Help A Child Reach 5 go to the next level through this partnership with WAGGGS. One of our biggest learnings has been that children have in them the abilities to drive behaviour change. Through this partnership, Lifebuoy is unleashing the potential of young girls, who shall be empowered to transform the health of entire communities. We started in a small village called Thesgora in Madhya Pradesh in 2013 with the highest rates of diarrhoea and were able to showcase remarkable results owing to a focussed handwashing intervention. We hope that this partnership with WAGGGS will help us push the envelope further with communities and families adapting healthy handwashing habits through these incredible handwashing heroes.”

Ana Maria Mideros, WAGGGS’ World Board Chair, said “At the World Association of Girl Guides and Girl Scouts, we know that every girl has the power and potential to learn, lead and make positive change in her community and the wider world. We are hugely proud that our partnership with Lifebuoy is helping young people in India to take action and promote hand washing with soap – both at home and in their wider communities. Working with Lifebuoy, Girl Guides and Scouts are driving change, improving hygiene and changing lives.”

Lifebuoy’s Help A Child Reach 5 Handwashing Ambassador Kajol Devgn said, “As a mother and a woman I am really excited about this partnership with WAGGGS. What inspired me the most was how these girl heroes are determined and passionate about making a difference in the lives of others by educating people on basic hygiene practices such as handwashing. We need many more such young heroes to help address some easily preventable health and hygiene issues.”

A clinical trial led by Lifebuoy, involving 2,000 families in Mumbai, demonstrated a 25% reduction in the number of incidences of diarrhoea among children aged five and a 15% reduction in acute respiratory infection.[ii]

Chennai: For the third consecutive year, leading Global HCM and Payroll software provider, Ramco Systems clinched awards for its Human Capital Management (HCM), Global Payroll and Talent Management software at the 2017 HR Vendors of the Year Awards held in Singapore, Malaysia and Hong Kong. Ramco beat global vendors to win three Gold, three Silver and a bronze award.

Organised by Human Resources magazine and judged by industry leaders, the HR Vendors of the Year Awards are one of Asia’s largest events dedicated to HR solution providers.

The awards capped off a highly successful year for Ramco with its HCM software winning several recognitions in the last 12 months, including: Best Talent Management Solution at the 2017 Frost & Sullivan Excellence Awards; ‘Highly Recommended Payroll Software Supplier of the Year’ from Global Payroll Association; as well as placements in Forrester Wave for SaaS HRMS and Gartner Magic Quadrant for Cloud HCM Suite.

Acknowledging the award, Virender Aggarwal, CEO, Ramco Systems, said, “We are honored to have won the highly coveted HR awards for the third year in a row. I dedicate this win to all our customers, partners and associates who dared to challenge the status quo and placed their utmost trust on us. This win underscores our leadership in the complex APAC market, the strength of our ever-growing client portfolio and the focus we place on Innovation to deliver business excellence.”

Team Ramco receiving the HR Vendors of the Year 2017 Awards in Singapore

“While Singapore is home to our innovation lab, Malaysia has the second largest operations, outside India. With legal entities in and presence across Australia, New Zealand, Hong Kong, China, Philippines, Malaysia, Singapore, Indonesia, and Vietnam, we are strongly positioned to grow in the region. Testimony to this success is the recent wins from Global BFSI major for consolidating multi-country Payroll for 14 countries; winning the trust of a Global top 5 Logistics major for unifying HR operations across 13 countries, and addition of Europe’s premium brewery brand to our growing clientele” he added.

Complete with chatbots and simplified User Experience, organizations can deploy Ramco HCM on-cloud, on premise or leverage as a managed service. The multi-tenant architecture with embedded intelligence and device agnostics features now serves more than 450 customers worldwide. With innovative concepts of Haptic Design, Context-sensitive Pop-ups, Facial Recognition based Attendance and Chatbots to carry out self-service, Ramco has been setting the benchmark for Innovation in this segment. With statutory compliance across 40+ countries covering ANZ, Asia (including Japan & China), Middle-East & Africa, UK and Ireland, Ramco’s Global Payroll is available in English, Japanese, Mandarin, Bahasa, Thai, Malay, Arabic among others.

Mumbai: Maison partners with 20th Century Fox Film for the holiday film, in cinemas December 20, 2017, starring Montblanc brand ambassador Hugh Jackman.

Montblanc has announced its partnership with 20th Century Fox Film and The Greatest Showman, the highly anticipated movie inspired by the ambition and imagination of P.T. Barnum, the American showman who founded the circus in the 19th century with his legendary “Greatest Show On Earth”. The movie stars Montblanc brand ambassador Hugh Jackman as Barnum, and will feature Montblanc pieces including a heritage Minerva pocket watch from the Maison’s Minerva Museum in Villeret, Switzerland, and a specially commissioned Meisterstück writing instrument with a ringmaster engraved on its nib.

Directed by Michael Gracey and featuring songs by academy Award winners Benj Pasek and Justin Paul (La La Land), The Greatest Showman is a bold and original musical that celebrates the birth of show business through the story of Barnum, an unconventional visionary who rose from nothing to create a worldwide sensation. The film also features Michelle Williams, Zac Efron, Zendaya and Rebecca Ferguson.

“We are delighted to support this movie as it not only features our brand ambassador Hugh Jackman but also shines a light on the cultural influence of a man who invented modern entertainment,” explains Nicolas Baretzki, Montblanc CEO. “With a history rooted in innovation, Montblanc has a tradition of celebrating those whose lives have a lasting impact on human civilization.”

“This film is particularly important to me, a project that took 7 years to bring to life.” says Hugh Jackman, “I am very excited that Montblanc is a featured part of this adventure.”

To mark the worldwide release of the movie, Montblanc has created a special Happy Holiday circus notebook with a yellow Saffiano calfskin leather cover featuring a printed circus design. The fine stationary piece comes with a red bookmark and golden cut edges. The launch of the product is part of the Happy Holiday campaign, that will be unveiled from November 1st onwards, featuring a dedicated Montblanc Happy Holiday movie with Hugh Jackman in his role as P.T. Barnum, special window displays, Social Media content, as well as an online advertising.

The Greatest Showman is set for release in December 2017, and the Happy Holiday circus Fine Stationary will be available from October 2017.

New Delhi: In line with its endeavor to promote entreprenuership under the Government’s Skill India Program, Ministry of Skill Development and Entrepreneurship’s implementation arm National Skill Development Corporation (NSDC) and the Tourism and Hospitality Sector Skill Council (THSC) today signed a tripartite Memorandum of Understanding (MoU) with Airbnb, the world’s leading community-driven hospitality company, the to provide hospitality skills training to hospitality micro-entrepreneurs in India.

Through the partnership, the Ministry of Skill Development & Entrepreneurship, Airbnb, NSDC and THSC will work together to create an accredited skill development module for hospitality entrepreneurs offering homestay facilities, unique accommodations and local experiences.

Building on Airbnb’s commitment to support Skill India Mission by creating 50,000 hospitality entrepreneurs in India, the MoU signed today aims to empower more citizens – including those in rural and underserved areas – to join the ‘alternate accommodation’ sector and pursue new livelihood opportunities by sharing their homes.

Under the terms of the MoU, the parties agree to:
• ESTABLISH occupation standards and competency matrices for job roles and develop the courses for hospitality entrepreneurs offering homestay and facilities, other unique accommodations and local experiences for travellers
• CREATE standards for certification and accreditation as per the requirements and global benchmarks of Tourism and Hospitality industry for hospitality entrepreneurs offering homestay facilities, other unique accommodations and local experiences for travellers
• SET the framework for long-term Council-Industry partnership
• STRENGTHEN the Skilled Labour Pool required by Tourism and Hospitality industry
Shri . Dharmendra Pradhan, Hon’ble Minister for Petroleum & Natural Gas and Minister for Skill Development and Entrepreneurship, Government of India in his remark congratulated Airbnb, NSDC and THSC for creating a collaborative enviroment to support the tourism, skill development and entrepreneurship in India.
Shri Pradhan said, “We believe that this partnership will help to augment Skill India Mission by bringing in global best practices for the training of small hospitality entrepreneurs. The domestic tourism has immense potential in India and this partnership will benefit the ecosystem by creating opportunities for women and youth. We will extend all possible cooperation to make India a tourism hotspot.”
“India’s tourism sector is at the cusp of massive growth and this presents a significant opportunity for the adoption of healthy and sustainable tourism practices that ensure the benefits of tourism go back to local communities,” said Mr. Brent Thomas, Airbnb’s Regional Director of Policy for India, Southeast Asia and ANZ. “This partnership will help to create more skilled, digitally-literate hospitality entrepreneurs – especially among the women and those in underserved areas – who can create a homestay in every home, offer authentic experiences in every Indian locality and help spread the benefits of tourism,” he further added.